Back to the list

Sustainable Travel Trends: IT Insights for a Greener Future

The travel industry is undergoing a significant shift as travelers become increasingly conscious of their environmental impact. Booking's 2023 Sustainable Travel Report highlights the growing importance of sustainable travel options and the role technology plays in facilitating this change. As an IT company specializing in travel tech, DevPals recognizes the need to understand these trends and their implications for the industry. 

At DevPals, we aim to provide a comprehensive analysis of the report, focusing on key insights relevant to IT and business professionals in the software development sector. [Click to downlad the report]

The Urgency for Sustainable Travel

  • Rising environmental awareness: 74% of travelers believe people need to act now and make more sustainable choices to save the planet for future generations, up from 66% in 2022. This significant increase demonstrates the growing sense of urgency among travelers to address environmental concerns and adopt more sustainable practices. 
  • Influencing factors: News about climate change (53%) and the global energy crisis (76%) are driving travelers to make more sustainable choices. These external factors have a profound impact on traveler behavior, emphasizing the need for the travel industry to adapt and provide solutions that cater to these changing priorities. 

Balancing Cost and Conscience

  • Economic challenges: 49% of travelers believe more sustainable travel options are too expensive, while 43% are willing to pay more for eco-friendly alternatives. This dichotomy highlights the need for the travel industry to strike a balance between affordability and sustainability, ensuring that sustainable options are accessible to a wider range of travelers. 
  • Incentivization: Travelers seek rewards and discounts for making sustainable choices, with 42% encouraged by reward points and 49% wanting economic incentives. IT solutions that incorporate gamification and loyalty programs can play a crucial role in incentivizing sustainable behavior and driving adoption of eco-friendly travel options.

Overcoming Barriers to Sustainable Travel

  • Limited options: 51% of travelers believe there are not enough sustainable travel options available. This perception of scarcity presents an opportunity for the travel industry to innovate and expand its offerings, leveraging technology to develop and promote sustainable alternatives. 
  • Lack of information: 44% don't know where to find more sustainable alternatives, emphasizing the need for better data and resources. IT solutions that provide easily accessible, reliable, and comprehensive information on sustainable travel options can help bridge this knowledge gap and empower travelers to make informed choices. 

The Rise of the Responsible Traveler

  • Micro-habits: Travelers are adopting sustainable practices at home and on vacation, such as using reusable water bottles (55%) and turning off air conditioning when not in use (67%). These small but significant changes in behavior demonstrate a growing commitment to sustainability and present opportunities for the travel industry to support and encourage these practices through technology-driven solutions. 
  • Conscious choices: 43% of travelers planned their sightseeing to prioritize walking, biking, or public transport, while 43% traveled outside of peak season to avoid overcrowding. These conscious choices reflect a shift in traveler mindset, with a focus on minimizing environmental impact and supporting local communities. Software developers can create tools that facilitate these choices, such as route planning applications and off-peak travel recommendations. 

Regenerative Travel and Local Impact

  • Positive impact: 66% of travelers want to leave the places they visit better than when they arrived, focusing on activities that boost the local economy (43%) and preserve wildlife and natural habitats (55%). This desire for positive impact presents an opportunity for the travel industry to develop and promote regenerative travel experiences that prioritize the well-being of local communities and ecosystems. 
  • Supporting local communities: 69% of travelers want the money they spend to go back to the local community. IT solutions that facilitate direct connections between travelers and local businesses, such as booking platforms for locally-owned accommodations and tours, can help ensure that travel spending benefits the communities visited. 

Implications for IT and Software Development

  • Sustainable certification: 65% of travelers would feel better about staying in accommodations with a sustainable certification or label, highlighting the need for standardized, transparent, and easily accessible information. Software developers can create platforms that streamline the certification process and make it easier for travelers to identify and book sustainably certified options. 
  • Filtering options: 59% of travelers want to filter their options for those with a sustainable certification, requiring the development of robust search and filtering functionality. IT professionals must prioritize the development of intuitive, user-friendly interfaces that allow travelers to quickly and easily find sustainable options that meet their specific needs and preferences. 
  • Data-driven insights: As travelers become more conscious of their choices, IT solutions must provide credible, data-driven insights to help them make informed decisions. This requires the integration of large-scale data analytics and machine learning capabilities to process and interpret vast amounts of sustainability-related data, providing travelers with personalized recommendations and insights. 
  • Seamless integration: Sustainable travel options should be seamlessly integrated into existing booking platforms, ensuring a smooth and user-friendly experience for travelers. Software developers must focus on creating APIs and other integration tools that allow for the easy incorporation of sustainable travel options into established booking systems, minimizing friction and encouraging adoption. 


The Sustainable Travel Report underscores the growing demand for sustainable travel options and the critical role technology plays in facilitating this shift. As an IT company, DevPals recognizes the importance of developing innovative solutions that cater to the evolving needs of conscious travelers. By prioritizing sustainability, transparency, and user-centric design, software developers can contribute to a more sustainable future for the travel industry. The insights provided in this report serve as a valuable roadmap for IT professionals and business leaders looking to navigate the complexities of sustainable travel and position themselves at the forefront of this transformative trend.

To learn more about how DevPals can help your organization navigate the rapidly changing landscape of sustainable travel, contact our expert team today! We are ready to provide deeper insights and tailored solutions to help you stay ahead of the curve in this transformative era of travel. Whether you're looking to integrate sustainable options into your existing booking platform, develop data-driven insights to inform traveler decisions, or create solutions that promote regenerative travel experiences, DevPals has the expertise to help you achieve your goals. Let's start building a greener future together!